Asomugha - Articles and Press Releases

Buying clothing that looks good but is also hard wearing and appealing to children isn’t always that easy.

The clothing brands specifically created for children really have got it right. Many have created the right brand name, a catchy name that children will remember. They have brightly coloured branding and maybe a quirky logo. Tags on the clothes are tactile and of course, most importantly, the clothes are fashionable, colourful and exciting.

Children are becoming more fashion conscious but do we really want our children to follow the main stream look, copying others are school and looking the same as the next child? Through the rest of their growing up we try to make their personalities grow and for them to be an individual. Dressing children can sometimes be stressful but if they like the clothes and they are fun, it makes it much easier for parents.

Some of the latest brands to be popular with both children and grownups are the following. Both being European brands and centred on fun, colour and durability:

Molo Clothing
The Molo kids and Molo baby clothing collection is becoming more and more popular in the UK. A Danish brand, Molo kids and baby clothing is always fun, unique and fantastic quality. Mismatch of patterns and colours, layering and fun prints make this collection definitely stand out from the ‘designer crowd’!

Molo’s philosophy is that when kids are free to express their creativity through their clothing they gain self-esteem and confidence. Molo kids clothes fit and allow freedom of movement, while the rich details allow for freedom of expression. Molo kids clothing is unique and unpredictable. For Molo, designer kidswear has to be a mix of everyday durability and funky. The clothes are full of fun; quirky details set within the context of the clean and ‘raw’ design traditions of northern European children’s clothing.

Molo kids clothes are designed with the child in mind and not the adult, their quirky outlandish designs help children express themselves freely. Molo kids clothes are not the type of clothes that should be saved for special occasions but should be worn every day. Children, especially younger children, will test the durability and quality of their clothing to the limit and the Molo kids and Molo baby clothes collection is designed with this in mind. Molo kids clothes combine comfort and practicality, and they are unique too. Molo kids clothing provides a quality range of vibrantly colourful clothing for cool kids.

Womens boots keep your feet warm and thankfully are now firmly on the fashion map.

The nights are drawing in and the clocks will be going back on October 31st before we know it. This all adds up to possibly one of the most exciting times in footwear purchasing, buying winter boots.

Now, this has not always been the case. Even 10 years ago the choice of womens boots was far from exciting. Black and brown being the colours available and if you wanted a flat boot, you’d almost certainly know which style you’d have to go for.

Women are now as blessed with the ranges of womens boots on offer on our high streets as the fantastic shoes were get to choose from. In fact, boots are being worn all year round now which further confirms their popularity.

One of the biggest effects on the womens boots market has been the introduction the phenomimom that is the Ugg boot to the UK. Most of the shoe manufacturers are making boots in the Ugg boots style but the original and authentic Ugg is made by UGG® Australia. There are lots of Ugg Boot brands, so why wear UGG® Australia?

UGG® Australia are the authentic UGG Boots that the celebrities wear and have become so popular that the phrase ‘ugg boots’ has become synonymous with the brand. Besides that there are many specific reasons to buy the UGG® Australia brand only:

UGG® Australia offer the very highest quality UGGs;
They have solid heels that do not buckle;
Genuine sheepskin layer keeps water out;
Lavish, thick fleece is toasty but breathable;
These boots will last years - you get what you pay for;
They are treated to be more resilient to odour throughout their lifetime.

These Ugg boots are as popular as ever in celebrity circles and on the high street - they look great, they feel great, they’re even practical and they last. The brand is constantly evolving its product range too - the UGG Cardy and Bailey Button boots are brilliant new variations on the popular style that are in demand far far in excess of the numbers made by the brand.

Wellies are one of the most practical pieces of footwear if you live somewhere like the UK where we tend get the odd shower! The thing is, plain, dull green wellies are not exactly what many fashionista would care to walk down the street in. Cue, Hunter. The quintessential and original welly manufacturer have embraced the 21st Century and have welcomed the fact that the products are now worn by a much wider range of people and used for a wider range of activities. Over the years, Hunter Wellies have received much recognition, but particular pride is taken in The Royal Warrants of Appointment as suppliers of waterproof footwear to HM The Queen and HRH The Duke of Edinburgh. For the fashion conscious however, a collaboration with Jimmy Choo, and the introduction of colours such as fushia, violet and silver is the biggest recognition. Practicality and fashion in one pair of boots hence, we’re seeing Hunter Wellies on the streets and not just in the fields.

Hunter Wellies are now being worn as day to day womens boots and what a fantastic way to introduce colour into your wardrobe and onto your feet. The range is growing year on year with seasonal styles offering the latest colours.

With building sites becoming much safer places to work in the recent past, there has been additional pressure for professional operatives working in these environments to have the correct workwear conforming to the required standards.  Footwear for these operatives is no exception to the rest of the ppe workwear worn by people working in these environments.  The relevant European Standard for the manufacture and design of safety footwear for professional use is EN 345.

EN 345 Explained

En 345 defines the standards on safety protective workwear shoes and boots for professional use.  These shoes include devices manufactured within the shoes or boots to protect the wearer from injuries caused by incidents which are likely to occur in the industrial environment for which it has been designed.  They are designed and manufactured with steel toe caps built in to them to delivery protection against impacts with an energy level up to 200 joules.

Safety Shoes and Boots designed to comply with EN345 also have classes depending on the materials of which they have been manufactured using.

(more…)

With building sites becoming much safer places to work in the recent past, there has been additional pressure for professional operatives working in these environments to have the correct workwear conforming to the required standards.  Footwear for these operatives is no exception to the rest of the ppe workwear worn by people working in these environments.  The relevant European Standard for the manufacture and design of safety footwear for professional use is EN 345.

EN 345 Explained

En 345 defines the standards on safety protective workwear shoes and boots for professional use.  These shoes include devices manufactured within the shoes or boots to protect the wearer from injuries caused by incidents which are likely to occur in the industrial environment for which it has been designed.  They are designed and manufactured with steel toe caps built in to them to delivery protection against impacts with an energy level up to 200 joules.

Safety Shoes and Boots designed to comply with EN345 also have classes depending on the materials of which they have been manufactured using.

(more…)

Wearing the correct dance costumes and shoes is important for a variety of reasons. One of the main reasons for wearing the correct dance costumes for a particular dance style is to evoke the feeling, style and period of the dance. Dancing is physical so comfort is high on the agenda. With comfort also comes safety as a salsa dancer would not want to be wearing a full, bellowing skirt although they would when carrying out a ballroom dancing routine.

Dance costumes are specifically designed and constructed to aid the dancer in each particular dance, to be comfortable, unrestrictive and enhance the dancer’s for the dance. Dance is such a visual sport that costumes do play a huge role and they also help the dancer get into the role within the routine. A ballroom costume for example will be flowing and give a graceful feel whilst an argentine tango costumes will be fitted and more revealing to match the style of the dance. Dance costumes are now far more comfortable and allow for far more movement today. Lycra and other technical fabrics allow the costumes designer to design the most intricate and show stopping clothing. You only need to look at the Strictly Come Dancing and Dancing with the Stars programmes.

Colour plays a huge role in the look of the costumes which then, in turn, can portray a different image of the dance. A classic and beautiful waltz costume would suit a pastel shade whereas for a fiery tango, it would be red or black for example, most definitely not a pastel shade. It is rare to see a dance costume made fully in a patterned fabric. A patterned fabric can distort the body and in competitive dance, it can hinder dancers as the judge cannot correctly see the alignment of the body.